Sears Tractors: Affordable Farming, 1920s-70s Success Story
The roar of the 1920s wasn't just about jazz and flapper dresses; it also heralded the surprising entry of Sears, Roebuck and Co. into the world of tractor manufacturing. This retail giant, famous for its mail-order catalogs, boldly offered farmers a revolutionary proposition: tractors delivered right to their doorsteps. But was this a stroke of genius or a risky gamble? This article delves into the compelling story of Sears tractors, exploring their surprising success, eventual decline, and the enduring lessons they offer for businesses today....